Dorchester Illustration no. 2296 Baker Chocolate advertisement 1911
Baker Chocolate & Co. began at Lower Mills in 1780. By the mid-19th century they began to advertise in print. Their adoption of the portrait of La Belle Chocolatiere as their logo in the 1880s coincided with a period of growth in national magazines. As the quality of printing in color became widespread, Baker Chocolate consistently offered fresh illustrations for their advertisements, always including at least a silhouette of La Belle Chocolatiere. Today’s illustration is an advertisement that appeared in Country Life in 1911, conveying in its simplicity the message that Baker’s Breakfast Cocoa contributes to a comfortable and elegant life. The tiny print under the image of the chocolate lady reads: Registered US Pat. Office.