Dorchester Illustration 2627, Baker Chocolate Company
Baker Chocolate was a frequent advertiser of its products in national magazines before the era of radio and television. Many of its ads were aimed toward parents. The advertisement in the today’s illustration targets the mid to upper classes — or at least those who would like to think they are part of those classes.
James Baker started the Baker Chocolate Company at Dorchester Lower Mills in 1780. His grandson Walter Baker gave the company the name Walter Baker and Company in the mid-19 th century. The company was sold to the Forbes Syndicate in 1896, which carried on the business until it was sold to Postum Cereal in 1927. It is now part of the Kraft Heinz conglomerate.